Smile for Nike

The classic Nike logo smiles, somewhat like the new Pepsi logo. What would happen if they had used it upside down? A smile always gets positive attention, but turn it upside down? It is a subliminal no-no.

More on Eyetracking

Great blog, 3 Hot Marketing Tips from Heat Map Analysis

Once again … the age-old tried and true rules of advertising prove valid.

Issue#1: People scan but do not read.
Solution #1: Use short sentences, bullet points and bold text.

Issue #2: Images get a lot of attention.
Solution #2: Use images effectively.
(With a goal in mind. What do we want people do next?)

Issue #3: People rarely scroll.
Solution #3: Put important content above the fold. (In websites they are referring to the virtual fold.)

In any marketing effort, we need to help move our audience through a piece visually with a goal in mind.

Heatmapping is still pretty interesting and for those who want to learn more…this site will provide the service of eyetracking for your website.

20 Corporate Brand Logo Evolution

This site tell the stories of the visual and conceptual transitions of 20 corporate brand logos.

I particularly like number 1, the Apple evolution.

Don’t miss Volkswagen, number 11. Company history ties the German automaker with Adolf Hitler (1933).

Eye Tracking III

We did an enewsletter on the first Eye tracking study done for websites a few years ago… some may recall.

Eye tracking studies have revealed valuable information about how people read and interact with websites.

Read more on Eyetrack III, the recently published summary of eye tracking results for news sites.

See a visual map of home page priority zones… and a very good summary of the study.

Interestingly enough….
As we know, these age old tricks hold true for print as well.
Graphics can be useful for conveying information that is difficult to communicate in pure text.

Short paragraphs encourage reading.

Your headline must grab attention in less than 1 second. Get to the point fast!

People notice ads placed close to popular content.

Not much new here!
Human behavior in the visual world, that’s all.

Outsmart the Fox

Mozilla Corporation has offered up an initial revised draft rendering of its existing ‘fox around a globe’ logo for user consideration and said it will continue adding further revisions every 24 hours or so.

Maybe they want to adapt the Google model where the fox wears something unique new each day? A hat, coat, gloves, sunglasses. This could make things on Firefox fun!

More Pop In The Pop Needed!

Pepsi’s new brand logo exudes happiness with its smiling image and creates optimism–consistent with their “I Can” campaign.

Introduced widely in North America, Pepsi is slowly and cautiously integrating the new brand globally while they continue using two brand identities for “the next year or two.” 

The look is clear and clean with Apple simplicity. Its new typeface uses circular letters which work well with the happy smile icon. But it appears a bit flat and could use some dimension. 
Pepsi logo needs more pop in the pop.
Interestingly, the distinctive Pepsi wave has remained almost unchanged for 75 years.

Google 4 Doodle Competition



Until May 18th you have the opportunity of voting for the best google doodle in each of four grade groups. 

Locally (region 3) for us, we have Grace Para, of Landenberg, PA, as a candidate in the K-3 group. Her doodle is so well developed for someone so young. Be sure to go see these wonderful doodles. 

Kudos to Google for sharing and helping to create design stardom for little people–our up and coming graphic designers! 

Winners will be announced on May 20th with their logos appearing on Google home page May 21st. 

Vote here

What Drives These Brand Names?

It’s all in the juxtaposition of letters!

Camry, a car from Toyota is an anagram of my car.

Elantra, a car from Hyundai is an anagram of A rental.

Civic, a car from Honda is a palindrome.

A Toyota is a palindrome.