What moves your viewers?

Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.

Read more

A Picture Is Worth 1000 Words

Using visual images simplifies your message and supports or often takes the place of added text. It’s shorthand for a concept or something hard to describe.

People’s visual recognition and association is very quick. Images communicate quickly. It‘s like the saying, “a picture is worth 1000 words”. But only if it is the right visual.

Read more