Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.
Why do the majority of people pay more for and buy more Colgate and Crest than generic toothpaste? It’s really all the same isn’t it? Or is it?
Ok, I feel like a traitor saying this, because I’ve been Googling for so long that I can’t even recall what I did before that, but I love Bing!