Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.
Using visual images simplifies your message and supports or often takes the place of added text. It’s shorthand for a concept or something hard to describe.
People’s visual recognition and association is very quick. Images communicate quickly. It‘s like the saying, “a picture is worth 1000 words”. But only if it is the right visual.
Why do the majority of people pay more for and buy more Colgate and Crest than generic toothpaste? It’s really all the same isn’t it? Or is it?
Ok, I feel like a traitor saying this, because I’ve been Googling for so long that I can’t even recall what I did before that, but I love Bing!