Marking Cattle or Masterful Marketing?

The word ”branding” is thrown around pretty readily today. In fact, at this point, it’s been used so many times that people have probably forgotten that it’s also a process for marking cattle with a hot poker, in addition to the relevant meaning in marketing speak.

A logo is the visual representation of what a company does, as well as what a company is about from a conceptual standpoint. But a BRAND is more than that.

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