Cotter Visual Synergist

A Simple Visual Solution For Your Complex Brand?

Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept.

Here are some things to keep in mind when developing a visual brand.

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2016 Summer Olympic Logos

On October 2 the location of the 2016 Summer Olympics will be revealed. For two years, cities around the world have been vying to be the events host. It is now down to Chicago, Madrid, Rio de Janeiro, and Tokyo.

Here are the “bid logos” for these cities.

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