Visual Metaphors For Memorable Communications

Metaphors are representations. They represent an idea but are not the idea itself.

We use visual metaphors in design to create a familiar experience for people by focusing on ideas and objects they understand. The metaphor associates two objects that appear unrelated at first but unconsciously, the mind makes the association almost immediately. So people stop and take a second look. You get more than 4.7 seconds with this creative strategy.

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Happy Logos

From swish to smile.

The swish inspired by the Nike “swoosh” has been a visual element used in logos for about 20 years now, and it seems it has finally seen its day. Make way for the rise of the “happy and friendly” smile!

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