Design Means

I have heard it said, design means being good, not just looking good.

When I graduated college with a degree in graphic design over 30 years ago, I was often asked, what is graphic design? This seems humorous now in a time where “graphic designers in the U.S, outnumber chemical engineers by four to one.”*

What I answered, then, is very different than what I would answer now.

Then: Graphic design is arranging type and art on a page to look good.

Now:  Graphic design is visually communicating with intent.

This brings up the question, is design just about looking good?

What is good design? It is definitely more than just “looking good”. Keep in mind, “design” can mean the design of anything.

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