JCPenney’s recently launched new logo uses the lowercase letters “jcp” inside their signature box.
As a general rule, it doesn’t matter who your target audience is, everyone responds to bright colors.
A common myth: Green is a great color for financial services because it implies money and red is not because it implies “being in the red”.
The best contrast color combination for readability in advertising was discovered long ago by Western Union in the heyday of the telegraph and telegram–black letters on a yellow background.
Designers use symmetry, color, value, shape and position to balance and neatly order objects.
A bit of logo trivia in honor of the Pittsburgh Steelers and the big game. You Steelers fans probably know this already.
The Steelers logo is based on the Steelmark logo belonging to the American Iron and Steel Institute (AISI). Created by U.S. Steel Corp.
The diamonds on the Steelers’ helmets are hypocycloids. Who knew?
Apparently, there are two meanings behind the yellow, orange, and blue.
The logo originated from U.S. Steel, who interpreted the colors as meaning: yellow lightens your work, orange brightens your leisure, and blue widens your world. But the official meaning adopted by the Steelers is that yellow represents coal, orange is iron ore, and blue is scrap metal—the three elements used to make steel.
The Steelers are the only NFL team to wear their logo on only one side of their helmets – the right side. This was supposed to be so they could try out the look of the logo on an all-gold helmet.
In 1962 the team finished 9-5 and became the winningest team in franchise history at the time. They went on to finish second in the Eastern Conference and qualified for the Playoff Bowl. In an effort to do something momentous for their first postseason game, they changed the color of their helmets from gold to black. This color change highlighted the logo better.
Because of the interest generated by having the logo on only one side of their helmets and because of their team’s new success, the Steelers decided to leave it that way permanently.
Today’s helmet reflects the way the logo was originally applied and it has never been changed.