3 Ways To Visually Capture Attention

An informative image is not only well designed; it captures both the feeling of the content and facilitates an understanding of it. You can increase a message’s impact, capture attention and create something memorable through visually communicating by using these 3 simples imagery techniques.

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What Happens Above The Fold?

Designers make specific considerations for effective visual communication. It is not only an art, but a science.

What is the ‘above the fold’ concept?

The most eye-catching story or image in a newspaper lies on the most visible part of the paper when it is folded in half and set on a newstand. The obvious goal… to pull in readers quickly and get them to buy. Today, we also call this the ‘virtual fold’.

Where is the ‘virtual fold’?

This depends on:

how a user is browsing the web;

the physical size of the users screen;

the resolution the users screen is set to;

what device the user is viewing on.

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