An informative image is not only well designed; it captures both the feeling of the content and facilitates an understanding of it. You can increase a message’s impact, capture attention and create something memorable through visually communicating by using these 3 simples imagery techniques.
Designers make specific considerations for effective visual communication. It is not only an art, but a science.
The most eye-catching story or image in a newspaper lies on the most visible part of the paper when it is folded in half and set on a newstand. The obvious goal… to pull in readers quickly and get them to buy. Today, we also call this the ‘virtual fold’.
Where is the ‘virtual fold’?
This depends on:
• how a user is browsing the web;
• the physical size of the users screen;
• the resolution the users screen is set to;
• what device the user is viewing on.
How do we get your customers to pay attention to your message?
As designers, we strive to lead viewers attention through your important communications by using …
One of the most recognized logotypes in the world is changing… IBM.
A quick look at IBMs logo history.