What makes for a good QR code?
The most popular codes are ones that offer access to a discount or coupon or that allow people to learn more about a product or service.
Giveaways, discounts, free tickets, exclusive access all compel people to interact with and scan your code. Where you send them should provide them with a brand experience plus more. Give them something that is just a bit more special.
When used with a powerful call-to-action, compelling campaigns can offer: