Kellogg’s New Brand Refresh

Kellogg’s announced their newly refreshed brand as ‘the most significant update of its marquee identity in the company’s 106-year history.’

The visual identity has been refreshed, as they say, with ‘distinctly bright visual graphics and images that reflect company and consumer values of optimism and a bright outlook today’.  New branding will appear on the brand’s website, all packaging, advertising and other marketing materials.

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