Connecting With Your Customer In A Social Economy

Welcome to the new connection economy where making an emotional connection with your customer online is key.

What can you do to help facilitate this connection?

Appeal to your customer’s pain…
Talking about how you’re going to help a potential buyer.

Keep it short and simple…
Our brains respond well to short impactful statements on your site homepage. Focus on the answer to your customer’s “what’s in it for me” question.

Seeing is believing…
What our eyes see connects directly with the unconscious parts of the brain that marketers want to reach. That means you want to make your points (and your website design) as visual as possible. Visuals sell concepts quickly and directly. FYI – facial expressions (human elements) are very effective because we immediately connect with them.

Beginning, middle, end…
Our brains connect with how you begin and how you close. What is in the middle is understated.  Content is king. Craft your words carefully.

Stay simple…
If you’re too clever or too abstract, our brains and your customers are going to want to move on. Content, written clearly in language your customer can understand, connects.

Emotional connection…
Connect on intellect and go beyond facts. Make your customers feel.

By connecting socially with our website visitors and online communications, we can help create conversations, conversions, and long-term clients.