In 3M’s 111-year history, they have had 32 logo designs. Any graphic designer would be intrigued by this. Ultimately, their logo changes weigh-in at a hefty average of every 3.7 years! The most recent iteration in 1978, 35 years ago, is the time-tested winner as being the longest used and is still in existence today.
It is interesting that when I review how company logos evolve, redesigns are typically uniquely different. It is difficult to imagine a company today having 4 official versions of their logo established in any one single year, but not over 50 years ago. These were the wild frontier days of branding – remininscent of branding cattle.
Let’s take a closer look at 3M over the years