Cotter Visual Synergist

A Visual Brand Reveals The Company History

In 3M’s 111-year history, they have had 32 logo designs. Any graphic designer would be intrigued by this. Ultimately, their logo changes weigh-in at a hefty average of every 3.7 years! The most recent iteration in 1978, 35 years ago, is the time-tested winner as being the longest used and is still in existence today.

It is interesting that when I review how company logos evolve, redesigns are typically uniquely different. It is difficult to imagine a company today having 4 official versions of their logo established in any one single year, but not over 50 years ago. These were the wild frontier days of branding – remininscent of branding cattle.

Let’s take a closer look at 3M over the years

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Apple iOS 7 Icon Design Falls Flat

SVP of Design, Jony Ive (also now Apple’s head of Human Interaction) sought Apple’s marketing and communications department for the redesign of iOS 7’s core icons.

Why not use the expert app design teams, you ask? The people who are trained and expert in developing the visual user interface? According to “Ive wanted “new blood” and fresh eyes to give iOS 7 a radical redesign.”

What happened to Apple, the innovator? The one who others follow?
The rebel? Did this die with Steve Jobs? Does anyone else see the irony in Apple following Microsoft’s interface design?

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