Brands and 9/11… What Not To Say On A Bad Day

How do brands post on 9/11?
How can brands insert themselves into the conversation without seeming opportunistic?
How can they show their sincerity?

It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized.

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