Cotter Visual Synergist

How These 2 Simple Solutions Master Visual Branding

The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution.

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Cotter Visual Synergist

4 More Basic Visual Brand Builders

Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus.

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Here They Are: The SuperAds

The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job.

Those Ads need to do 5 things:
Get attention quickly
 Make an impact
 Tap into viewer emotions (make us tear up)
 Instill product and brand recognition
 Stimulate recall

I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices are either “Telling the story”, “LOL” or both.

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