We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement?
3 simple reasons….
Visual content communicates information efficiently and effectively.
90% of information your brain absorbs is visual, and visual messages are processed 60,000x faster than text.
Studies show that people only remember 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see and do.
Visual content builds trust.
Only images and videos can really demonstrate what your product looks like.
According to statistics, 67 percent of consumers rely more on product images than customer’s ratings.
Visual content is easy to engage with.
Images receive more engagement than both links and text on social media.
People like to see the human side of your brand. Content featuring compelling images average 94 percent more total views than those without.
So think through what you want your audience to takeaway in relation to your online presence and allow your visual brand to rise to a higher level.