Your brand is the perception created in the minds of your customers. Visual branding helps you create and control this perception. And ultimately, you want to be the driver of your company’s brand.
Although it is the most visible part of your brand system, your logo is not your visual brand. It is just a part of it, albeit, a large part. Your visual brand is the entire visual expression of your brand. It facilitates recognition through visual unity (shape, color, typography, imagery). The intended result is to build an emotional connection between your brand and your customer.
Not all visual brands do their job well. How is your visual brand being implemented? Is it visually conveying your brand accurately?
These are 5 of the most common visual brand missteps company’s fall into.
Do you lack a set of visual brand guidelines to be used by all who are creating branded communications materials?
How can you actively manage your company’s brand to stay in control and build brand equity?