Entries by Cathy

Why Change A Brand Name?

Do you know what brand name changes mean? Dunkin’ Donuts recently announced it will be shortening its name by dropping the word ‘Donuts’. Dunkin’ Donuts name has a strong brand personality. We’ve been trained to know what to expect from the brand by the way it identifies itself. It has meaning to us as consumers and is […]

A Picture Is Worth 1000 Words

Using visual images simplifies your message and supports or often takes the place of added text. It’s shorthand for a concept or something hard to describe. People’s visual recognition and association is very quick. Images communicate quickly. It‘s like the saying, “a picture is worth 1000 words”. But only if it is the right visual.

3 Keys To Building A Strong Visual Brand

How do you build a strong visual brand? In one word … consistency. Why build a strong visual brand? Because every impression of your visual brand has value! When your customer views your visual brand consistently and repeatedly it builds recognition and memorability in their mind. Customers make a connection with your company more quickly […]

How To Create A Great Logo

Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.

Steal These 18 Designer Life Hacks

When I graduated college and was seeking a design job I had the critical design knowledge I needed but practical real world knowledge has come with experience. Newly minted designers might appreciate the real world wisdom in these simple life hacks. Be confident. Don’t take rejection personally. Your work will not be accepted by all. It doesn’t […]

The Power Of Visual Storytelling

50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful. You can use […]

How You Can Master Brand Relationship Building

Branding is very simple. The typical thought process behind branding awareness is a logical progression. It goes something like this: > A logo is your brand > Branding is more than just a logo > A brand is every touchpoint and beyond just design > A brand is a relationship Yes, a brand is a […]

5 Ways To Build An Unforgettable Brand!

Every impression of your brand has value! 65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand. The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you […]

Branding at its best…The Santa Brand

There are many different spiritual beliefs that have become part of the holiday season. Of the many seasonal icons that exist, the imaginary one that remains the strongest, most fun and most playful is the belief in Santa Claus. Let’s just pretend for a minute. We have posted this in years past, so please excuse […]

Design Made Simple

What marketing tool gives you the biggest bang for your buck? Yes, you guessed it! Business cards! If you do anything well to help grow your business, make it your business card! I recently had a conversation with a businessperson about their card. (Disclaimer: We did not design their card.) For demonstration purposes, I have […]