Your brand is the perception created in the minds of your customers. Visual branding helps you create and control this perception. And ultimately, you want to be the driver of your company’s brand.
This author has yet to write their bio.Meanwhile lets just say that we are proud Cathy contributed a whooping 149 entries.
Entries by Cathy
Are you aware of the distinctions between brand, branding and visual branding? Here’s a basic overview. I have used the reference to “you” here, which can be a person, company, product or just about anything your brand efforts are focused on. What is a Brand?
Do you know what brand name changes mean? Dunkin’ Donuts recently announced it will be shortening its name by dropping the word ‘Donuts’. Dunkin’ Donuts name has a strong brand personality. We’ve been trained to know what to expect from the brand by the way it identifies itself. It has meaning to us as consumers and is […]
Using visual images simplifies your message and supports or often takes the place of added text. It’s shorthand for a concept or something hard to describe. People’s visual recognition and association is very quick. Images communicate quickly. It‘s like the saying, “a picture is worth 1000 words”. But only if it is the right visual.
How do you build a strong visual brand? In one word … consistency. Why build a strong visual brand? Because every impression of your visual brand has value! When your customer views your visual brand consistently and repeatedly it builds recognition and memorability in their mind. Customers make a connection with your company more quickly […]
Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.
When I graduated college and was seeking a design job I had the critical design knowledge I needed but practical real world knowledge has come with experience. Newly minted designers might appreciate the real world wisdom in these simple life hacks. Be confident. Don’t take rejection personally. Your work will not be accepted by all. It doesn’t […]
50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful. You can use […]
Branding is very simple. The typical thought process behind branding awareness is a logical progression. It goes something like this: > A logo is your brand > Branding is more than just a logo > A brand is every touchpoint and beyond just design > A brand is a relationship Yes, a brand is a […]
Every impression of your brand has value! 65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand. The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you […]