Cotter Visual Synergist

Brand. Branding. Visual Branding.

Why is a strong company brand important?

Because, it:

Demonstrates organizational discipline

Provides a sense of unity and guidance within an organization and to partner organizations

Guides an organization as it naturally evolves and often, as it is forced to evolve

Communicates without words

Helps company leadership remain focused and inspired when needed

Gives organizations direction in difficult times

Provides leadership by example and inspires others

How do you build a strong company brand?

Building a strong brand is not only living it, in everything the company does but strengthening your companys brand value comes through communications.

What are the benefits of creating a visual brand?

You create the perceived value of….

Recognition – communicating a consistent visual representation over time builds recognition and recognition builds loyalty

Organizational size – you appear larger than you are and create the perception of a more comprehensive offering

Professionalism – those who pay attention to their visual appearance are also those who can give you that very same thing

Quality – with a quality visual representation, it shows you pay close attention to detail, the quality of your work and you think highly of yourself

Experience – a higher degree of knowledge will lend a better quality product

Reliability – using a common look and feel communicates consistency and means you offer your target market consistency

In the world of marketing, branding is not an option. It is a necessity. If you don‘t do it, someone else will do it for you.