The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job.
Those Ads need to do 5 things:
• Get attention quickly
• Make an impact
• Tap into viewer emotions (make us tear up)
• Instill product and brand recognition
• Stimulate recall
I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices are either “Telling the story”, “LOL” or both.