Creative strategies for selling business products and services online and in print. Brand building strategies for broad exposure.

Here They Are: The SuperAds

The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job.

Those Ads need to do 5 things:
Get attention quickly
 Make an impact
 Tap into viewer emotions (make us tear up)
 Instill product and brand recognition
 Stimulate recall

I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices are either “Telling the story”, “LOL” or both.

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Building an effective QR code campaign

What makes for a good QR code?

The most popular codes are ones that offer access to a discount or coupon or that allow people to learn more about a product or service.

Giveaways, discounts, free tickets, exclusive access all compel people to interact with and scan your code. Where you send them should provide them with a brand experience plus more. Give them something that is just a bit more special.

When used with a powerful call-to-action, compelling campaigns can offer:

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Looking Back

As we near the end of the year and look back, here is the longer view.

I admit, I have a fascination with vintage advertising and find it very entertaining. A friend of mine stumbled upon this website while whittling away at the web. (I am convinced, she is single-handedly going to see everything there is to see on the internet before she passes on.)

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Advertising Genius

For those of you who are as intrigued as I am by creative ad genius, Art & Copy (2008), the advertising documentary directed by Doug Pray, was released last Friday, 5 days after the T.V. season premiere of “Mad Men”.

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Creativity at its best

The Coca-Cola Company changed its advertising campaign slogan in 1969 from “Things Go Better With Coke”, to “It’s the Real Thing”. “I’d Like to Buy the World a Coke” was sung in advertising all over the world in 1971.

“I’d Like to Buy the World a Coke”  has an interesting story for those who recall the T.V. commercials which focused on masses of people singing, what has been dubbed, the Coca-Cola song.

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