Using color is an art and has some basic principles that are easy to learn.
As a general rule, it doesn’t matter who your target audience is, everyone responds to bright colors.
A common myth: Green is a great color for financial services because it implies money and red is not because it implies “being in the red”.
The best contrast color combination for readability in advertising was discovered long ago by Western Union in the heyday of the telegraph and telegram–black letters on a yellow background.
Designers use symmetry, color, value, shape and position to balance and neatly order objects.
This course conditioned us to recognize visual values, not only in color, but also in other art and design. Quoting Josef Albers:
Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.