Designers use symmetry, color, value, shape and position to balance and neatly order objects.
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Often people have a very literal idea about what they want others to see in their visual(s). It is what has meaning to them in relation to how they themselves see something, not in relation to what their customer sees and will understand. When we talk about a design (or a brand) meaning something or having significance beyond its obvious face value, it is the conceptual meaning we are talking about that is conveyed through the visual.
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As a requirement of our bachelors’ degrees in graphic design, we were taught the color course based on Josef Albers’ color interaction theories. (“The Interaction of Color” by Joseph Albers.)

This course conditioned us to recognize visual values, not only in color, but also in other art and design.
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Whether it is on the Web, in print or on a trade show floor, you can create a positive experience by engaging your customers visually. Graphics that are simple, colorful and evoke emotion are impactful.

Our goal is to create a sense of unity from the central message and supporting copy, photographs and logos. All three components should fit together to make a coherent whole.

Unity in composition can stop people in their tracks.
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April 27th, World Graphic Design Day, celebrated since 1995, is an opportunity to recognize communication design and its role in the world.
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Pantone, the global authority on color and provider of professional color standards for the design industries, proclaims the color of the year for 2010.
Drumroll please….
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