Supporting sales efforts by selling your product/service with print collateral and/or online strategies.

Why Change A Brand Name

Why Change A Brand Name?

Do you know what brand name changes mean?

Dunkin’ Donuts recently announced it will be shortening its name by dropping the word ‘Donuts’.

Dunkin Donuts

Dunkin’ Donuts name has a strong brand personality. We’ve been trained to know what to expect from the brand by the way it identifies itself. It has meaning to us as consumers and is widely recognized. Why would they consider changing what others work so hard to achieve? They are currently the undisputed leader of the donut industry with a more than 60% market share, and a presence that runs to 11,300 restaurants globally.

Historically….

Successful brand name changes infographic

Changes made to a brand name usually predict that things will not be the same as they were. By changing the name, companies hope to convey their transformation and focus. Often that desire for a renewed image is an effort to breathe life into a damaged brand.

When?

When might a brand consider changing its name? When there is a change in strategic focus or the name change will enhance meaning and value in the minds of consumers.

Why?

Does ‘Dunkin’’, as a name, carry greater value than Dunkin’ Donuts? Is it just a result of current trends to use shorter names and/or acronyms.

Does it bring greater resonance to the consumer brand market where it has become more and more difficult to stand out?

And then, there is always this most important question remaining. Will consumers embrace it?

Is Dunkin’ Donuts unknowingly placing doubt in consumer’s minds because now they will be driven to determine whether the product is the same or has something about it changed? The perception in consumer’s minds becomes; what will we get from the Dunkin’ brand that we don’t already get now from Dunkin’ Donuts?

Would Dunkin’ Donuts change something if there wasn’t some sort of problem? Or… could this possibly be an agency’s strategy to generate a ton of work!

In Gratitude For Great Collaborators

Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited. Cotter Visual Communications is in its 26th year of doing business and it is time we share why we do what we do. I would like to show my gratitude to our clients who allow us to appreciate who they are and what they are doing. We are all doing good work, together!

Here are some of the attributes I admire in ours.

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Telling Your Story With Prezi

Prezi is next generation content marketing.

It helps you present and share ideas in a naturally flowing storytelling format. It also:

  • encourages you to guide the attention of users and lead them through your message;
  • forces you to think in concepts and visuals–not bullets and sentences;
  • inspires creativity–instead of limiting it;
  • allows your audience to see themselves and what they can do rather than you telling them; and
  • engages customers at trade shows and marketing events.

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The Power of Infographics

Knowledge is power. Conveying that knowledge with infographics (or “data viz” for data visualization) is a new way of seeing. An infographic neatly combines statistics and design to communicate multiple layers of information. Great for your presentations when a graphic can speak volumes. Highly effective when it’s important to illustrate information clearly and quickly. Ideal for communicating with your online audience. A visually pleasing and compelling infographic is likely to be shared on potentially buzz-generating social networks – expanding your reach.

Studies have proven that people retain about 10% of information conveyed orally. Since the majority of people are visual learners, it stands to reason that when information is also visually presented, retention rate increases to 50%. Infographics can help validate your argument.

For infographic success you need:

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Building an effective QR code campaign

What makes for a good QR code?

The most popular codes are ones that offer access to a discount or coupon or that allow people to learn more about a product or service.

Giveaways, discounts, free tickets, exclusive access all compel people to interact with and scan your code. Where you send them should provide them with a brand experience plus more. Give them something that is just a bit more special.

When used with a powerful call-to-action, compelling campaigns can offer:

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Visual Metaphors For Memorable Communications

Metaphors are representations. They represent an idea but are not the idea itself.

We use visual metaphors in design to create a familiar experience for people by focusing on ideas and objects they understand. The metaphor associates two objects that appear unrelated at first but unconsciously, the mind makes the association almost immediately. So people stop and take a second look. You get more than 4.7 seconds with this creative strategy.

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10 tips for better banner ads

Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If visitors haven’t clicked on it by then, they probably never will. If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.

10 tips that can increase banner ad effectiveness:

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Trends Now

Todays Trends – Excerpts from Graphic Design USA e-newsletter

Faith Popcorn’s BrainReserve foresees a turbulent global market searching for a new mental and spiritual anchor…
“Our mindset is characterized by the Current DissedTrust. People continue to reject the “establishment” (government, commerce, religion, etc.) because they expect it to lie, cheat and abuse employees, communities and the environment. There will be rich rewards for any institution that can reach the bar of trust; but most will find that measure simply too high to attain.” Visit Faith Popcorn’s TrendBank, visit www.faithpopcorn.com

How this translates for us?

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