Visual brands represent your company, its products/services in a cohesive way that speaks the brand across all media. Subliminal messages, psychological implications and concepts for not only your logo but your visual content such as photos, illustrations, infographics, presentations and any item with the company attached to it.

Keys To Building A Strong Visual Brand

3 Keys To Building A Strong Visual Brand

How do you build a strong visual brand? In one word … consistency.

Why build a strong visual brand? Because every impression of your visual brand has value! When your customer views your visual brand consistently and repeatedly it builds recognition and memorability in their mind. Customers make a connection with your company more quickly and easily. This is simply because the more we see something, the better our recall of it is. It’s subliminal so most times we are unaware it’s happening.

If you want to build a strong visual brand, you can start with your three most important visual assets….
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Create a logo

How To Create A Great Logo

Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.

Design Thinking

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Power of Visual Storytelling

The Power Of Visual Storytelling

Average attention span is 8 seconds50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.

You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.

Here are some ways to incorporate visual storytelling into your marketing.

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unforgettable brand

5 Ways To Build An Unforgettable Brand!

Every impression of your brand has value!
65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand.

The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you are empowering them to make a connection with your business easily. This is simply because the more we see something, the better our recall of it is.

A strong visual brand begins with these 5 basics: your logo, fonts, colors, usage and images.

Logo
Your logo is not your brand in its entirety. It is a visual representation of your brand. A strong visual is distinctive, simple, readable at all sizes and meaningful. Maintaining your logo’s integrity helps establish the recognition it deserves.

Fonts
Fonts lend a distinctive personality and should reflect your brand values. Use no more than 2 fonts that pair well and complement who you are. The right fonts will ensure your message is readable and legible.

Colors
Color creates your brand’s tone. Choose colors appropriate for your brand and use them distinctly to guide your audience visually in conveying your message.

Usage
Guidelines for consistent usage should be established to help maintain visual brand integrity. This may include elements such as guides for maintaining ample white space around your logo which will help draw attention visually. Studies show that consistency in visual touchpoints (website, social media, store, marketing, service, support, etc) builds brand.

Images
Visual content is more interactive, engaging and gets your message across quickly. Create high-quality, compelling and visually consistent images for your brand.

Control your brand by building it consistently and empower it to become unforgettable in our crowded world of brands.

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Why Your Brand Needs A Design Style Guide?

How To Create A Great Logo

Branding … Good And Bad

 

Cotter Visual Synergist

4 Visual Brand Asset Mistakes You’ll Want To Avoid

Your visual brand reflects in everything you do. Your unique identifiers should trigger recognition and serve as an instant connection to you. Smart people understand that everything visual stands for something in the mind of your target audience. Follow these guides and avoid these common mistakes with your visual brand assets and you will be on your way to making that brand connection you want. Read more

Cotter Visual Synergist

How These 2 Simple Solutions Master Visual Branding

The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution.

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Cotter Visual Synergist

4 More Basic Visual Brand Builders

Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus.

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