Visual brands represent your company, its products/services in a cohesive way that speaks the brand across all media. Subliminal messages, psychological implications and concepts for not only your logo but your visual content such as photos, illustrations, infographics, presentations and any item with the company attached to it.

unforgettable brand

5 Ways To Build An Unforgettable Brand!

Every impression of your brand has value!
65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand.

The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you are empowering them to make a connection with your business easily. This is simply because the more we see something, the better our recall of it is.

A strong visual brand begins with these 5 basics: your logo, fonts, colors, usage and images.

Your logo is not your brand in its entirety. It is a visual representation of your brand. A strong visual is distinctive, simple, readable at all sizes and meaningful. Maintaining your logo’s integrity helps establish the recognition it deserves.

Fonts lend a distinctive personality and should reflect your brand values. Use no more than 2 fonts that pair well and complement who you are. The right fonts will ensure your message is readable and legible.

Color creates your brand’s tone. Choose colors appropriate for your brand and use them distinctly to guide your audience visually in conveying your message.

Guidelines for consistent usage should be established to help maintain visual brand integrity. This may include elements such as guides for maintaining ample white space around your logo which will help draw attention visually. Studies show that consistency in visual touchpoints (website, social media, store, marketing, service, support, etc) builds brand.

Visual content is more interactive, engaging and gets your message across quickly. Create high-quality, compelling and visually consistent images for your brand.

Control your brand by building it consistently and empower it to become unforgettable in our crowded world of brands.


Why Your Brand Needs A Design Style Guide?

How To Create A Great Logo

Branding … Good And Bad


Being Thankful

This is a personal story about how we weathered “Irma.”

It was one year to the day we left Pennsylvania to move to Venice, Florida.

Wednesday, September 6th.

With the threat of Hurricane Irma coming, our adult children urged us to leave while we can and made hotel reservations for us. So my husband and I and our 11-year old dog and 11-year old cat left in our 2 cars. We evacuated our home and headed for a hotel in Dothan, Alabama. All pet-friendly hotels were booked solid with no rooms to be found when they reserved our room. We were grateful.

We left on what we thought would be a 7-hour drive – completely doable in a day!
It took us 15 hours. The roads displayed a mass exodus.

Hurricane Irma

There we were…. Sweet Home Alabama. The song was ringing through my head.
Our hotel was filled with Florida evacuees. We met many wonderful people, had numerous conversations about the storm, its potential effects, what we heard from home and what we heard on CNN. We found a new appreciation in just being safe.

I had safely packed up my 27” iMac desktop computer so I could continue and complete two CotterVisual projects that were in progress. With wifi and computers we can work anywhere. We also have redundant back-ups – one in the cloud, one time machine back up on the desktop and one external hard drive so the work is always accessible. But I needed the safety and comfort of my large screen iMac.

Thursday through Monday, September 7th-11th.

The local church brought lunch and dinner for us each day — even when there were tropical storm conditions. 48 hours before Irma hit Dothan, everything closed down in anticipation of the worst. The people knew they had hundreds of Florida evacuees in the area and they were incredibly kind and generous.

In the time spent before and during the storm, many friends reached out to us offering places to call home — if the worse were to happen and Irma took ours.

We thought about what we left behind, what might happen with our stuff and what might be in our future. We thought about the predicament of where to go if our home wasn’t livable. From the sounds of it, we knew there would potentially be nowhere to live nearby in Venice and we might have to go elsewhere until we could rebuild. Who even thinks about this….until faced with this possibility?

For me, this was a mentally exhausting and an emotionally draining experience.

In running all the possibilities through our minds, we knew the only one was that — we wanted to stay in Venice and rebuild — if it came to that. We might live in Austin, Texas or Chapel Hill, North Carolina temporarily but we wanted to continue to make our home in Venice — the area we have come to love and call home.

Tuesday, September 12th, 7am.

We got our 2 cars all packed up with our stuff and the 2 animals and their stuff. We were ready to go. I put my key in the ignition, turned it, nothing…. the battery was dead. People at the hotel quickly came to my rescue and gave my car a jump. I drove on to AutoZone for a battery. Once the battery was installed I had to enter the security codes for my car radio. I had the right codes. They just wouldn’t work. So I drove 15 hours in the sounds of silence. It gave me much time for my mind to wander and think. In the scope of things this was minor. It was just another reminder of all we had NOT lost.

We had reserved a “hard to get” pet-friendly hotel room in Gainesville, Florida in case we could not get enough gas to travel all the way home. As it turned out, we did find gas. We had a 1/2 hour wait. We couldn’t stand the thought of being away another day… so we kept on driving for home.

My neighbor had texted me earlier that our home was fine and the power had been restored … so that much we knew.

As we exited the highway heading for Venice in the dark, everything looked normal. A wave of excitement ran through me as we approached our street. We saw a lot of tree and plant debris in the road but there it was, our home… standing there waiting for us. The electric garage door worked and opened for us as if in a greeting. Welcome home.

Brand > Branding > Visual Branding

Brand > Branding > Visual Branding

Are you aware of the distinctions between brand, branding and visual branding?

Here’s a basic overview.

I have used the reference to “you” here, which can be a person, company, product or just about anything your brand efforts are focused on.

What is a Brand?

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Keys To Building A Strong Visual Brand

3 Keys To Building A Strong Visual Brand

How do you build a strong visual brand? In one word … consistency.

Why build a strong visual brand? Because every impression of your visual brand has value! When your customer views your visual brand consistently and repeatedly it builds recognition and memorability in their mind. Customers make a connection with your company more quickly and easily. This is simply because the more we see something, the better our recall of it is. It’s subliminal so most times we are unaware it’s happening.

If you want to build a strong visual brand, you can start with your three most important visual assets….
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Create a logo

How To Create A Great Logo

Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.

Design Thinking

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Power of Visual Storytelling

The Power Of Visual Storytelling

Average attention span is 8 seconds50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.

You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.

Here are some ways to incorporate visual storytelling into your marketing.

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Cotter Visual Synergist

4 Visual Brand Asset Mistakes You’ll Want To Avoid

Your visual brand reflects in everything you do. Your unique identifiers should trigger recognition and serve as an instant connection to you. Smart people understand that everything visual stands for something in the mind of your target audience. Follow these guides and avoid these common mistakes with your visual brand assets and you will be on your way to making that brand connection you want. Read more

Cotter Visual Synergist

How These 2 Simple Solutions Master Visual Branding

The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution.

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