Create a logo

How To Create A Great Logo

Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.

Design Thinking

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Keys To Building A Strong Visual Brand

3 Keys To Building A Strong Visual Brand

How do you build a strong visual brand? In one word … consistency.

Why build a strong visual brand? Because every impression of your visual brand has value! When your customer views your visual brand consistently and repeatedly it builds recognition and memorability in their mind. Customers make a connection with your company more quickly and easily. This is simply because the more we see something, the better our recall of it is. It’s subliminal so most times we are unaware it’s happening.

If you want to build a strong visual brand, you can start with your three most important visual assets….
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Santa Brand

Branding at its best…The Santa Brand

There are many different spiritual beliefs that have become part of the holiday season. Of the many seasonal icons that exist, the imaginary one that remains the strongest, most fun and most playful is the belief in Santa Claus. Let’s just pretend for a minute.

We have posted this in years past, so please excuse us for pulling it out of our sack again!

All in fun, we share with you… The Santa Brand.

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Power of Visual Storytelling

The Power Of Visual Storytelling

Average attention span is 8 seconds50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.

You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.

Here are some ways to incorporate visual storytelling into your marketing.

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Improve-Your-Website-Design

10 Powerful Ways To Improve Your Website

Are you able to build credibility with your site visitors in under 50 milliseconds?
Because that’s what it takes!

Quote - 46% of people say

Creating a positive experience on your site is important because when we disrupt visitors from
getting what they’ve come for, they quickly move on to something else and forget about you.

Here are 10 powerful ways for you to improve your website’s user experience.

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Cotter Visual Synergist

Google’s Alphabet

Google Inc has rebranded as Alphabet, with the new corporate identity being used to operate a collection of businesses, including the search engine. Alphabet encompasses all.

The new brand mark is simple, strong, friendly and contemporary.

alphabet-logo
Here’s my take…

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