50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.
You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.
Here are some ways to incorporate visual storytelling into your marketing.