Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.
When I graduated college and was seeking a design job I had the critical design knowledge I needed but practical real world knowledge has come with experience. Newly minted designers might appreciate the real world wisdom in these simple life hacks.
Don’t take rejection personally. Your work will not be accepted by all. It doesn’t mean your work is not good design.
You can’t be everything to everyone. Develop your YOU. Try different ways of presenting to discover a style that works best for you.
Follow your path and be open to where it leads. Focus on your design strengths and find a niche.
Keep the faith. A positive attitude will help you succeed.
Believe in yourself.
Continue to love what you do. Don’t lose the love of your craft or your ability to be great at it.
Don’t give up. Revisions are a fact of life. For the mostpart, they are meant to make the end product as good as it can be.
Be open to meeting new people in all walks of life. You never know where someone might lead.
Be easy to get along with.
Work well with people. It’s a fact… people will do business with people they like. It is the easiest way to keep a client or a co-worker happy. Getting along with those around you everyday is just about everything. It doesn’t matter how good a designer you are if you don’t play well with others!
Adhere to timelines. Hone the skill of managing your time well and you will be a far better worker than most. As Woody Allen is quoted as saying, “80 percent of success is showing up.”
Do what you say you are going to do, when you say you are going do it. Don’t let people down.
Integrity is a highly regarded trait. Adhere to moral and ethical principles.
People enjoy being around and including others who are happy. This can also reflect in your design solutions.
Ask many questions about how others hone their design skills. Find out the best and most efficient way to do things and why.
Great design begins with asking the right questions – getting at the heart of the problem you’re setting out to solve. The key to a successful design can be hidden in what a client, a user, a boss or a co-worker says. Learn to listen.
Be a student.
Keep learning. Set aside time for developing your skills and experimenting.
Know you are not the smartest person in the room, even if you are 😉
Appreciate your gifts. Help others be good at what they do too.
Be the best you can be.
50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.
You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.
Here are some ways to incorporate visual storytelling into your marketing.
Branding is very simple. The typical thought process behind branding awareness is a logical progression. It goes something like this:
> A logo is your brand
> Branding is more than just a logo
> A brand is every touchpoint and beyond just design
> A brand is a relationship
Yes, a brand is a relationship. It’s an emotional connection between you and your customer.
How do we build this brand relationship?
A company establishes who they are, what they believe in, how they speak, and what they look like. They then bring that to every interaction, every time. This builds familiarity and trust… which drives loyalty.
A company needs to be authentic in who they are and what they offer. Brand authenticity builds trust which, again, results in a strong long-lasting relationship with customers .
Transactions are without emotion. Beyond the transaction, lies nothing. Features lists mean little when your company can only offer as much as its competitor. Why then, would customers remain loyal to the brand?
What happens when you continue to build the emotional connection beyond the transaction? That’s right! You can reap the long-term relationship benefits you want.
4 Stay the course
Emotional relationships take time and nurturing to build. Have patience.
5 Every interaction is meaningful
Build the relationship through powerful and memorable ongoing interactions, before, during AND after the sale.
Like any relationship, branding develops over time. Be patient. The results may surprise you!
Every impression of your brand has value!
65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand.
The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you are empowering them to make a connection with your business easily. This is simply because the more we see something, the better our recall of it is.
A strong visual brand begins with these 5 basics: your logo, fonts, colors, usage and images.
Your logo is not your brand in its entirety. It is a visual representation of your brand. A strong visual is distinctive, simple, readable at all sizes and meaningful. Maintaining your logo’s integrity helps establish the recognition it deserves.
Fonts lend a distinctive personality and should reflect your brand values. Use no more than 2 fonts that pair well and complement who you are. The right fonts will ensure your message is readable and legible.
Color creates your brand’s tone. Choose colors appropriate for your brand and use them distinctly to guide your audience visually in conveying your message.
Guidelines for consistent usage should be established to help maintain visual brand integrity. This may include elements such as guides for maintaining ample white space around your logo which will help draw attention visually. Studies show that consistency in visual touchpoints (website, social media, store, marketing, service, support, etc) builds brand.
Visual content is more interactive, engaging and gets your message across quickly. Create high-quality, compelling and visually consistent images for your brand.
Control your brand by building it consistently and empower it to become unforgettable in our crowded world of brands.
There are many different spiritual beliefs that have become part of the holiday season. Of the many seasonal icons that exist, the imaginary one that remains the strongest, most fun and most playful is the belief in Santa Claus. Let’s just pretend for a minute.
We have posted this in years past, so please excuse us for pulling it out of our sack again!
All in fun, we share with you… The Santa Brand.
What marketing tool gives you the biggest bang for your buck?
Yes, you guessed it! Business cards! If you do anything well to help grow your business, make it your business card!
I recently had a conversation with a businessperson about their card. (Disclaimer: We did not design their card.)
For demonstration purposes, I have blurred the type so the details are unrecognizable, yet the size of the type somewhat apparent. The contact information is running 90 degrees on the edge of the card, black type on gray/silver background. As an aside, this is in no way a reflection of their business and only meant to demonstrate a designers viewpoint.
They stated that their customers complained the phone number (at 90 degrees) wasn’t readable.
Thinking the size of the type as the problem, they reprinted and added the phone number very large on the back of the card. Yet, this still did not solve the problem.
Why, you ask?
There is a simple explanation… because there is not enough differentiation between the gray/silver color of the numbers and the black background color of the card. As a matter of fact, it is so subtle that some people might not see this differentiation at all – large or not. In this case, size does not matter! But color does.
A simple solution….
I suggested they print the letters/numbers in white on the black background and their customers will have no readability problems. Just think… they may possibly get more business! It’s the simple things.
I am not one to make new year’s resolutions but I do seek new milestones each and everyday throughout the year. In wishing you a happy new year, I share some simple everyday resolutions.
Are you able to build credibility with your site visitors in under 50 milliseconds?
Because that’s what it takes!
Creating a positive experience on your site is important because when we disrupt visitors from
getting what they’ve come for, they quickly move on to something else and forget about you.
Here are 10 powerful ways for you to improve your website’s user experience.