Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. Read more
It’s a pretty lofty statement but design has come into its own in recent years. Embraced by everyone whether they are aware of it or not, great design makes the world easier to understand. It affects us all in more ways than we imagine. And we rarely give it much thought.
So here are my thoughts on how design makes the world a better place.
Your visual brand reflects in everything you do. Your unique identifiers should trigger recognition and serve as an instant connection to you. Smart people understand that everything visual stands for something in the mind of your target audience. Follow these guides and avoid these common mistakes with your visual brand assets and you will be on your way to making that brand connection you want. Read more
The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution.
Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus.
The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job.
Those Ads need to do 5 things:
• Get attention quickly
• Make an impact
• Tap into viewer emotions (make us tear up)
• Instill product and brand recognition
• Stimulate recall
I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices are either “Telling the story”, “LOL” or both.
Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand!
Here are 4 ways to help tell your brand’s story….
Are you building your visual brand?
Visual branding is much more than just your logo.
Are you using visual consistency at every touchpoint?
See if these basic visual brand builders to follow, help you.
Looking closely at social media content we can gather valuable insight on using images.
The basic principles are applicable to any visual brand so use these tips to help you think
about how you want to drive engagement with your audience.
Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited. Cotter Visual Communications is in its 26th year of doing business and it is time we share why we do what we do. I would like to show my gratitude to our clients who allow us to appreciate who they are and what they are doing. We are all doing good work, together!
Here are some of the attributes I admire in ours.