Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus.
The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job.
Those Ads need to do 5 things:
• Get attention quickly
• Make an impact
• Tap into viewer emotions (make us tear up)
• Instill product and brand recognition
• Stimulate recall
I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices are either “Telling the story”, “LOL” or both.
Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand!
Here are 4 ways to help tell your brand’s story….
Are you building your visual brand?
Visual branding is much more than just your logo.
Are you using visual consistency at every touchpoint?
See if these basic visual brand builders to follow, help you.
Looking closely at social media content we can gather valuable insight on using images.
The basic principles are applicable to any visual brand so use these tips to help you think
about how you want to drive engagement with your audience.
Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited. Cotter Visual Communications is in its 26th year of doing business and it is time we share why we do what we do. I would like to show my gratitude to our clients who allow us to appreciate who they are and what they are doing. We are all doing good work, together!
Here are some of the attributes I admire in ours.
We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement?
3 simple reasons…. Read more
New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal.
How do brands post on 9/11?
How can brands insert themselves into the conversation without seeming opportunistic?
How can they show their sincerity?
It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized.
What is your company’s “personality?” Do you know your brand?
Before you begin on any marketing or advertising campaign you should be able to define your company brand. We can help you drill down to your core brand identity, so it’s clear.
Can you answer these questions?
What are your company’s core values?
What are your present and future goals for your company?
Looking at where you’re headed… try this exercise.
Relax your mind. For a moment, let your thoughts flow freely.
How do you see your company?
How do your customers see your company?
Can you use “power words” to describe your company?
“Power words” are positive, active, descriptive words loaded with emotions that create a dominant image or impression in peoples minds.
Logo design is a process. We synthesize the ideas you tell us about your company and return with some appropriate visual representations of those concepts. Distilling concepts to their visual brand essence is what we do for you, helping define and develop your core brand along the way.
A great logo starts with knowing your brand.
Next >… Creating your logo – a process