How Does Color Influence Marketing?

It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology.  See the infographic here.

85% of shoppers place color as a primary reason for why they buy a particular product.

Color increases brand recognition by 80%.

52% of consumers are more likely to enter a store when there is a sale sign in the window.

60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.

42% of shoppers base their opinion of a website on overall design alone.

52% of shoppers did not return to a website because of overall aesthetics.

Infographics – visuals conveying complex concepts

Infographics can help guide us toward better marketing. They neatly combine statistics and design to communicate multiple layers of information.

Here is a list of links to interesting infographics that can help you think about how you use color.

The most powerful colors of the world – infographic

Colors in culture – infographic

Color preferences by gender – infographic

The psychology of color – infographic

 How color influences consumers  – infographic

How color affect purchases – infographic

Santa Brand

Branding at its best…The Santa Brand

There are many different spiritual beliefs that have become part of the holiday season. Of the many seasonal icons that exist, the imaginary one that remains the strongest, most fun and most playful is the belief in Santa Claus. Let’s just pretend for a minute.

We have posted this in years past, so please excuse us for pulling it out of our sack again!

All in fun, we share with you… The Santa Brand.

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Power of Visual Storytelling

The Power Of Visual Storytelling

Average attention span is 8 seconds50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.

You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.

Here are some ways to incorporate visual storytelling into your marketing.

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10 Powerful Ways To Improve Your Website

Are you able to build credibility with your site visitors in under 50 milliseconds?
Because that’s what it takes!

Quote - 46% of people say

Creating a positive experience on your site is important because when we disrupt visitors from
getting what they’ve come for, they quickly move on to something else and forget about you.

Here are 10 powerful ways for you to improve your website’s user experience.

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Cotter Visual Synergist

Google’s Alphabet

Google Inc has rebranded as Alphabet, with the new corporate identity being used to operate a collection of businesses, including the search engine. Alphabet encompasses all.

The new brand mark is simple, strong, friendly and contemporary.

Here’s my take…

Visually, they can equate a letter with a brand within the organization. They can use both upper case and lower case letters – each designating something different within the organizations structure. Why not use the finite color palette of 26? Each letter represented by a distinct color. It looks like, as they have done traditionally, most images are using squares as per googles letter.


Alphabet chief executive, Larry Page, says “We are not intending for [Alphabet] to be a big consumer brand with related products – the whole point is that Alphabet brands should have independence and develop their own brands.” On the new name concept, Page says: “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations.”

Alphabet dot com already taken? No problem! This just means it’s time to get creative and use one of the new “not-com” options. Alphabet uses the new URL This could end .com dominance. ICANN has introduced over 700 new gTLDs (top-level domains) to the Internet so far. Dot XYZ normally gets 3,000 new registrants per day but right now that number is growing rapidly. Alphabet’s URL is almost like an advertisement for using gTLDs. Dot com is not the only game in town for those who use a bit of creativity and think out of the box!

I can’t wait to see how they visually brand and distinguish each individual brand.


Why Your Brand Needs A Design Style Guide?

Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. Read more