Are you using easily identifiable visual communications that connect uniquely and quickly back to your company? Are you paying attention to the way your visual brand is used across mediums? Do your website, Twitter account and Facebook profile use the same overall visual features so viewers know it is your company they are experiencing?
How can you build a memorable visual brand appropriate for print, web, trade shows, signage and social media?
Color attracts attention.
There is no doubt about it, the eye always looks at the most vibrant element in the space. A good logo not only needs to be simple… it also needs the effective use of color. This doesn’t mean you need a large variation of color. It just means the color needs to be appropriate, pleasing and complementary to the brand.
Prudential’s “Logo Evolution” of The Rock® is a perfect example of the simplifying of a logo. What began as a detailed illustration in 1870 has now evolved to its most simplistic form, displaying more of a symbolic visual icon. As mentioned in the last post, simplicity is one of the keys to a great logo. And great logos gain recognition.
How do we strive to ensure the success of a design project?
We want our clients to focus in on what they want and how they want it. What do clients want?
Design Briefs can hold the answer.
Greenpeace UK is holding a BP rebranding contest. They speak for many who watch as BP hides behind their “nice green logo”.
Can you think of a brand that uses more than three of your senses?
Well, this past weekend we shared in a momentous occasion and stayed at the W Hotel Hoboken where we experienced the W brand.
A new Google logo design modification and a new search results page design launches on Wednesday, May 12.
April 27th, World Graphic Design Day, celebrated since 1995, is an opportunity to recognize communication design and its role in the world. It is also the anniversary of the founding of Icograda, the world body for professional communication design and the initiators of World Graphic Design Day.