unforgettable brand

5 Ways To Build An Unforgettable Brand!

Every impression of your brand has value!
65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand.

The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you are empowering them to make a connection with your business easily. This is simply because the more we see something, the better our recall of it is.

A strong visual brand begins with these 5 basics: your logo, fonts, colors, usage and images.

Logo
Your logo is not your brand in its entirety. It is a visual representation of your brand. A strong visual is distinctive, simple, readable at all sizes and meaningful. Maintaining your logo’s integrity helps establish the recognition it deserves.

Fonts
Fonts lend a distinctive personality and should reflect your brand values. Use no more than 2 fonts that pair well and complement who you are. The right fonts will ensure your message is readable and legible.

Colors
Color creates your brand’s tone. Choose colors appropriate for your brand and use them distinctly to guide your audience visually in conveying your message.

Usage
Guidelines for consistent usage should be established to help maintain visual brand integrity. This may include elements such as guides for maintaining ample white space around your logo which will help draw attention visually. Studies show that consistency in visual touchpoints (website, social media, store, marketing, service, support, etc) builds brand.

Images
Visual content is more interactive, engaging and gets your message across quickly. Create high-quality, compelling and visually consistent images for your brand.

Control your brand by building it consistently and empower it to become unforgettable in our crowded world of brands.

realtedblogs

Why Your Brand Needs A Design Style Guide?

How To Create A Great Logo

Branding … Good And Bad

 

Santa Brand

Branding at its best…The Santa Brand

There are many different spiritual beliefs that have become part of the holiday season. Of the many seasonal icons that exist, the imaginary one that remains the strongest, most fun and most playful is the belief in Santa Claus. Let’s just pretend for a minute.

We have posted this in years past, so please excuse us for pulling it out of our sack again!

All in fun, we share with you… The Santa Brand.

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Design Made Simple

What marketing tool gives you the biggest bang for your buck?

Yes, you guessed it! Business cards! If you do anything well to help grow your business, make it your business card!

I recently had a conversation with a businessperson about their card. (Disclaimer: We did not design their card.)

For demonstration purposes, I have blurred the type so the details are unrecognizable, yet the size of the type somewhat apparent. The contact information is running 90 degrees on the edge of the card, black type on gray/silver background. As an aside, this is in no way a reflection of their business and only meant to demonstrate a designers viewpoint.

A problem….

bc_front

They stated that their customers complained the phone number (at 90 degrees) wasn’t readable.

Their solution?

bc_back

Thinking the size of the type as the problem, they reprinted and added the phone number very large on the back of the card. Yet, this still did not solve the problem.

Why, you ask?

There is a simple explanation… because there is not enough differentiation between the gray/silver color of the numbers and the black background color of the card. As a matter of fact, it is so subtle that some people might not see this differentiation at all – large or not. In this case, size does not matter! But color does.

A simple solution….

I suggested they print the letters/numbers in white on the black background and their customers will have no readability problems. Just think… they may possibly get more business! It’s the simple things.
#AskADesigner

Improve-Your-Website-Design

10 Powerful Ways To Improve Your Website

Are you able to build credibility with your site visitors in under 50 milliseconds?
Because that’s what it takes!

Quote - 46% of people say

Creating a positive experience on your site is important because when we disrupt visitors from
getting what they’ve come for, they quickly move on to something else and forget about you.

Here are 10 powerful ways for you to improve your website’s user experience.

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Cotter Visual Synergist

Google’s Alphabet

Google Inc has rebranded as Alphabet, with the new corporate identity being used to operate a collection of businesses, including the search engine. Alphabet encompasses all.

The new brand mark is simple, strong, friendly and contemporary.

alphabet-logo
Here’s my take…

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Why Your Brand Needs A Design Style Guide?

Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. Read more