Power of Visual Storytelling

The Power Of Visual Storytelling

Average attention span is 8 seconds50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.

You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.

Here are some ways to incorporate visual storytelling into your marketing.

Read more

Brand Relationship Building

How You Can Master Brand Relationship Building

Branding is very simple. The typical thought process behind branding awareness is a logical progression. It goes something like this:
> A logo is your brand
> Branding is more than just a logo
> A brand is every touchpoint and beyond just design
> A brand is a relationship

Yes, a brand is a relationship. It’s an emotional connection between you and your customer.

How do we build this brand relationship?

1   Consistency
A company establishes who they are, what they believe in, how they speak, and what they look like. They then bring that to every interaction, every time. This builds familiarity and trust… which drives loyalty.

2   Authenticity
A company needs to be authentic in who they are and what they offer. Brand authenticity builds trust which, again, results in a strong long-lasting relationship with customers .

3   Transactions
Transactions are without emotion. Beyond the transaction, lies nothing. Features lists mean little when your company can only offer as much as its competitor. Why then, would customers remain loyal to the brand?
What happens when you continue to build the emotional connection beyond the transaction? That’s right! You can reap the long-term relationship benefits you want.

4   Stay the course
Emotional relationships take time and nurturing to build. Have patience.

5   Every interaction is meaningful
Build the relationship through powerful and memorable ongoing interactions, before, during AND after the sale.

Like any relationship, branding develops over time. Be patient. The results may surprise you!

 

 

Branding … Good And Bad

5 Ways To Build An Unforgettable Brand!

Where Customers Take Control of Branding

Design Made Simple

What marketing tool gives you the biggest bang for your buck?

Yes, you guessed it! Business cards! If you do anything well to help grow your business, make it your business card!

I recently had a conversation with a businessperson about their card. (Disclaimer: We did not design their card.)

For demonstration purposes, I have blurred the type so the details are unrecognizable, yet the size of the type somewhat apparent. The contact information is running 90 degrees on the edge of the card, black type on gray/silver background. As an aside, this is in no way a reflection of their business and only meant to demonstrate a designers viewpoint.

A problem….

bc_front

They stated that their customers complained the phone number (at 90 degrees) wasn’t readable.

Their solution?

bc_back

Thinking the size of the type as the problem, they reprinted and added the phone number very large on the back of the card. Yet, this still did not solve the problem.

Why, you ask?

There is a simple explanation… because there is not enough differentiation between the gray/silver color of the numbers and the black background color of the card. As a matter of fact, it is so subtle that some people might not see this differentiation at all – large or not. In this case, size does not matter! But color does.

A simple solution….

I suggested they print the letters/numbers in white on the black background and their customers will have no readability problems. Just think… they may possibly get more business! It’s the simple things.
#AskADesigner

Improve-Your-Website-Design

10 Powerful Ways To Improve Your Website

Are you able to build credibility with your site visitors in under 50 milliseconds?
Because that’s what it takes!

Quote - 46% of people say

Creating a positive experience on your site is important because when we disrupt visitors from
getting what they’ve come for, they quickly move on to something else and forget about you.

Here are 10 powerful ways for you to improve your website’s user experience.

Read more

Cotter Visual Synergist

Google’s Alphabet

Google Inc has rebranded as Alphabet, with the new corporate identity being used to operate a collection of businesses, including the search engine. Alphabet encompasses all.

The new brand mark is simple, strong, friendly and contemporary.

alphabet-logo
Here’s my take…

Read more

Why Your Brand Needs A Design Style Guide?

Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. Read more