What makes for a good QR code?
The most popular codes are ones that offer access to a discount or coupon or that allow people to learn more about a product or service.
Giveaways, discounts, free tickets, exclusive access all compel people to interact with and scan your code. Where you send them should provide them with a brand experience plus more. Give them something that is just a bit more special.
When used with a powerful call-to-action, compelling campaigns can offer:
• Exclusive rich media, videos and photos
• Exclusive or time-sensitive access
• Free downloads
• Special Contests
• Special offers, coupons or gifts
• “Secret” information
A few things to keep in mind when integrating your QR code:
Strategically locate the code.
People must be able to find the code easily, scan it quickly and the code must be placed somewhere it will not interfere with scanning ability. For instance, you don’t want to place your code over a fold in a print piece. It is best to place where it can have white space around it and should use a minimum of 1 x 1-inch print specification.
Keep it simple.
QR codes have up to a 30% error correction rate, so there’s nice flexibility for creative branding. Be sure not to go overboard. It is more important to create a code that is scanable. Simple black & white format increases the number of phones and code readers that can scan it.
Check your work.
A less than 1-inch scan is sometimes too dense to scan if a longer URL is encoded. By using bit.ly you can generate a short URL QR code. Allow time for testing.
Make sure your scan goes to a mobile site.
It is best for people to view your offer in a mobile compatible setting. If you would rather not build an alternate site you can try paperlinks. You can create a QR code, a landing page and customize your QR code if desirable.
Finally, as we have said before, put yourself in your customers shoes. If you want to create an effective and successful QR campaign make sure what you offer is worth their while.