The Rio 2016 Olympic logo is chosen.
Brazil’s Tatíl Design created the logo, and is to be revered for its good design. It is very Brazilian, with its three interlocking figures joyously dancing. 140 design firms entered the competitive process to design the logo. A team of 15 national and international members of the Rio 2016 organizing committee made the final decision on this chosen design below.
People will always find a similar logo design or something to criticize about a design, even if the design is valid and top knotch. Public criticism sites the Telluride Foundation’s logo as the master for the Rio 2016 design.
There is little reason to find similarity between the two. Both logos depict figures embraced hand-in-hand dancing in a flowing motion with the vibrant use of color. But the similarities end there. Rio has a more unique fluidity of movement as one continuous unit.
It is not surprising that Tatíl Design who created the logo said they had never seen Telluride Foundation’s logo. Designers always strive for a unique design. It just isn’t in a true designers nature to even want to copy an existing design. We can be inspired by an existing design, yes. Understanding the process helps explain how this is not typical.
Design is a cognitive process which comes from the synthesis of defined distilled concepts and parameters. Organizers say the Rio 2016 logo is based on four concepts: contagious energy, harmonious diversity, exuberant nature and the Olympic spirit.
Designers know that the end product could have similarities to things they may never have seen. There are so many visual representations in the universe (although certainly many more yet to be discovered) that one can easily display similarities to others. It is “how far the similarities go” that is important. This certainly does not qualify for copyright infringement. It is not a clone.
Similarities have also been found in the 2010 Taipei International Flora Exposition. Interestingly enough, the Taipei International Flora Expo’s logo is described as follows: It is based on five simple designed petals. Each petal uses a pattern of moving lines combine in abstract images of dancing people, which represents human activities. Colors of blue, green, red, orange and purple represents the 5 continents around the world. It is the outcome of a 2 months long competition which includes a total of 1669 entries from Taiwan, Hong Kong, Macao, Europe, Japan and the U.S designers. The organizing committee finally decided on the logo that best shows the idea of human celebrations and shared values with bright colors displaying cheerful atmosphere to represent the Expo.
Similarities? How far can we take this? Maybe some people just don’t see the fine nuances of art and design.
Find a much more comprehensive conceptual overview at the Creative Review.