Logos based on algorithms are being developed with more frequency. Are these the logos of the future? The following are 3 examples of logos based on algorithms that show out-of-the-box thinking.
Casa da Música logo inspired by buildings architecture
Stefan Sagmeister is a graphic designer who every 7th year takes a one-year sabbatical to rejuvenate and refresh his creative outlook. Kudos to him for doing this sucessfully. After coming off his last sabbatical he developed a logo for Casa da Música. The design came out of its building architecture which in itself is art – so it came naturally as the inspiration. They began with a study of the architecture from 6 angles: west, north, south, east, top and bottom.
To be an effective designer, we have to be able to clearly communicate selected ideas to viewers or we lose their attention.
People see designs in terms of relationships. Seeing similarities and differences or just “seeing” is how we organize our world. Our brains synthesize information by grouping similar visual elements and organizing them into meaningful patterns. Information that is organized with a hierarchy in mind will always be more effective at communicating than information that is not organized.
A 2011 survey ranking the top 100 brands as selected by US consumers conveys the top attributes of those brands that ranked highest.
The Philadelphia Phillies pack the stadium consistently with 45,000 fans and are watched by many more on national syndication. Am I the only one concerned with their visual brand?
Brand Keys, a marketing and research firm, gave the title of “team with the most loyal fans” to the Philadelphia Phillies in their 2011 Brand Keys Sports Loyalty Engagement Index. This index is based on 4 factors: Pure Entertainment, Authenticity, Fan Bonding, and History and Tradition.
So their brand is strong and that is important.
Their visual brand is not. Everybody plays with the Phillies logo, colors and uniform designs.
The inconsistent colors, typefaces and many designs all contribute to visual brand confusion. Typography has nearly as much to do with the identity of the team as the logo itself. But it seems the team has no control over the use of their visual brand elements. Most sports memorabilia vendors take liberties with the designs. Although you can get usage of the official custom typeface from the Phillies website, most opt for a less expensive route.
The team plays in many uniform sets in a multitude of style and color variations. It’s phashion week at the phillies … every week. Why is there no control over the teams visual brand consistency?
But it seems the Philadelphia Phillies do have one consistent element that gains instant recognition everywhere … the logotype. It uses its own custom-designed typeface called scriptwurst which has the a fun feeling – just right for a baseball team. Its colors and stars, craftily used as the dots over the “i”, honor not only its historic city, but the all-star spirit of the team and its brand-loyal fans.
An informative image is not only well designed; it captures both the feeling of the content and facilitates an understanding of it. You can increase a message’s impact, capture attention and create something memorable through visually communicating by using these 3 simples imagery techniques.
Designers make specific considerations for effective visual communication. It is not only an art, but a science.
The most eye-catching story or image in a newspaper lies on the most visible part of the paper when it is folded in half and set on a newstand. The obvious goal… to pull in readers quickly and get them to buy. Today, we also call this the ‘virtual fold’.
Where is the ‘virtual fold’?
This depends on:
• how a user is browsing the web;
• the physical size of the users screen;
• the resolution the users screen is set to;
• what device the user is viewing on.
How do we get your customers to pay attention to your message?
As designers, we strive to lead viewers attention through your important communications by using …
One of the most recognized logotypes in the world is changing… IBM.
A quick look at IBMs logo history.
Physiological/subliminal: how our bodies reflexively respond to color; our subliminal associations of color based on our first interactions with color in nature reside in our collective unconscious.
Cultural: the conventions of color usage throughout time in specific cultures.
Marketing context: i.e., green in “warm beverages” means decaf … or in sodas it can be a flavor cue for lemon-lime.
Red is the most extroverted color in the spectrum, representing vitality, life and energy.