Eye Tracking III

We did an enewsletter on the first Eye tracking study done for websites a few years ago… some may recall.

Eye tracking studies have revealed valuable information about how people read and interact with websites.

Read more on Eyetrack III, the recently published summary of eye tracking results for news sites.

See a visual map of home page priority zones… and a very good summary of the study.

Interestingly enough….
As we know, these age old tricks hold true for print as well.
Graphics can be useful for conveying information that is difficult to communicate in pure text.

Short paragraphs encourage reading.

Your headline must grab attention in less than 1 second. Get to the point fast!

People notice ads placed close to popular content.

Not much new here!
Human behavior in the visual world, that’s all.