Bing Bang Boom!

Ok, I feel like a traitor saying this, because I’ve been Googling for so long that I can’t even recall what I did before that, but I love Bing!

Being a long time Apple user, I am, as almost a matter of principle, adverse to anything Microsoft. The Apple user interface has always been better, and I am happy that Apple is finally being appreciated for the wonderfully intuitive interface it proudly displays and continually improves upon. As a result, there are no longer those closet Mac users that existed years ago. We can all stand up and be proud to love Apple!

But even I have to admit, Microsoft has done a lot right with Bing.

It is really wonderful.

I particularly love the rollouts that display info, which are a terrific timesaver.

Plus, in searching for images, it gives you the option of choosing size, color, layout, style (photo or illustration), or people…

I can see many applications for this useful feature and it too is a great timesaver.

But, allow me to switch gears for a moment, and talk about Bing’s branding

Interestingly, there is already controversy over the name.

A man named Stanley Bing, who is a columnist for Fortune Magazine and a best-selling author, has issued a press release expressing his “moderate outrage” at the branding. It seems he has received some terrific PR with this.

Read more about this here.

His visual…

stanley-bing

Which brings me to the visual icon for Bing.

binglogo_lg

Personally, I like it’s simplicity…

In fact, I see it having many options, and it can easily be embellished, much like the Google logo.

I also like the yellow dot for the “i.” It is just dark enough to hold against most backgrounds and bright enough to spark. The roundness of the letters is something I typically do not like. It is difficult to read at a quick glance but since Bing contains only 4 letters, it is easily recognizable for what it is. And this is coming from a self-proclaimed purist when it comes to type.

But that doesn’t mean it can’t be improved

The roundness of the letters make it a bit less readable than it could be.

Of course, you need to see for yourself or read what experts reviewing the technology are saying. I think to really give it a full analysis, you need a state-of-the-art computer with lots of bandwidth. I tried it out on an older mac laptop and it had a bit of trouble. So if you are like me, just keep that in mind.

Anyway, the only other thing I have to say is, well, maybe they could have thought of a more innovative name! After all, if you Google, “Bing” , you will find many results that are not actually “Bing”, the search engine. But then, what did we expect? It is Microsoft!