Logos and brands

Our good friend (and former client, now retired) Anne Ritchey, gave us a very appropriate holiday gift – The Logo Board Game. Thanks Anne, for thinking of us in a big way!

The game is like a trivial pursuit. There are cards that ask questions in relation to brands we are often familiar with.

Although it is a board game, we had much fun with answering questions. Some relate to visuals and logos, some to taglines and branding. But mostly, it got us thinking and helped us build on our brand vocabulary.

We share some of the fun here with questions for you:

1 Which brand uses a red spoon as its logo?

2 Which brand’s slogan is “Love the skin you’re in”?

3 What is the chorus to the well-known Sara Lee jingle?

4 According to their ads, “nothing beats a great pair of” these.

5 Which Japanese car company’s logo is made up of three red diamonds?

6 Which famous cake mix maker had previously been a food critic?

7 What did the initials AT&T originally stand for?

8 What brand of sunglasses did President Barack Obama wear on the cover of Ebony?

9 Which web company’s name comes from the math term for the number 1 followed by 100 zeroes?

10 What do burgers at Wendy’s and White Castle have in common?



1 Betty Crocker

2 Olay

3 “Nobody doesn’t like Sara Lee”

4 L’eggs

5 Mitsubishi

6 Duncan Hines

7 American Telephone & Telegraph

8 Ray-Ban

9 Google (from Googol)

10 They are both square.


Happy new year!