Logos of the future

Logos based on algorithms are being developed with more frequency. Are these the logos of the future? The following are 3 examples of logos based on algorithms that show out-of-the-box thinking.

Casa da Música logo inspired by buildings architecture

Stefan Sagmeister is a graphic designer who every 7th year takes a one-year sabbatical to rejuvenate and refresh his creative outlook. Kudos to him for doing this sucessfully. After coming off his last sabbatical he developed a logo for Casa da Música. The design came out of its building architecture which in itself is art – so it came naturally as the inspiration. They began with a study of the architecture from 6 angles: west, north, south, east, top and bottom.

Using Casa da Música software based on content’s color in an image, the software generator “calculated” the logos colors. They used an image of Beethoven to generate this logo shown below.

Each employee has their own logo. For business cards, the logo’s colors are generated with the software by using the people’s portraits.

MIT Media Lab generates a logo, 40,000 of them!

The new Media Lab logo is based on three intersecting “spotlights,” composed of three colors, straight lines, three black squares, and blending gradients. The algorithm behind it generates a unique logo for each staff member. It illustrates the concept of ongoing originality in the Lab.

Science Channel’s morphing logo

The new Science Channel logo uses a morphing logo they actually call Morph. It seems to be imitating natures way of visually adapting to its surroundings. According to the designers, Morph “represents the future of logo design”.

Yes. This is a time of transition. These are the logos of today. Today is the future. And it is certainly valid for these appropriate industrys to use a moving form of media as their visual identity’s setting since they are rarely viewed in static media. The premise works if we are moving towards everything being in motion. And we are. There is no “one size fits all”. Logos are developed based on the concept and brand that drive the company. And this fluidity is part of that. Designers clearly see the differentiation of when a “morphing target” is appropriate – when it is driven by the company and its vision.