Pepsi’s new brand logo exudes happiness with its smiling image and creates optimism–consistent with their “I Can” campaign.
Introduced widely in North America, Pepsi is slowly and cautiously integrating the new brand globally while they continue using two brand identities for “the next year or two.”
The look is clear and clean with Apple simplicity. Its new typeface uses circular letters which work well with the happy smile icon. But it appears a bit flat and could use some dimension.
Pepsi logo needs more pop in the pop.
Interestingly, the distinctive Pepsi wave has remained almost unchanged for 75 years.