I am not one to make new year’s resolutions but I do seek new milestones each and everyday throughout the year. In wishing you a happy new year, I share some simple everyday resolutions.
Purple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of the brand.
SVP of Design, Jony Ive (also now Apple’s head of Human Interaction) sought Apple’s marketing and communications department for the redesign of iOS 7’s core icons.
Why not use the expert app design teams, you ask? The people who are trained and expert in developing the visual user interface? According to cultofmac.com “Ive wanted “new blood” and fresh eyes to give iOS 7 a radical redesign.”
What happened to Apple, the innovator? The one who others follow?
The rebel? Did this die with Steve Jobs? Does anyone else see the irony in Apple following Microsoft’s interface design?
Physiological/subliminal: how our bodies reflexively respond to color; our subliminal associations of color based on our first interactions with color in nature reside in our collective unconscious.
Cultural: the conventions of color usage throughout time in specific cultures.
Marketing context: i.e., green in “warm beverages” means decaf … or in sodas it can be a flavor cue for lemon-lime.
Red is the most extroverted color in the spectrum, representing vitality, life and energy.
That’s the amount of time you have to engage a prospects attention as they walk by your booth.
How do you achieve this? Show-stopping graphics are a great place to start.
Pantone, the global authority on color and provider of professional color standards for the design industries, proclaims the color of the year for 2010.
Owning the color green today means environmentally-friendly.
And the latest to hop on the green bandwagon is McDonald’s. In Europe only, they are changing their traditional red backdrop for a deep hunter green — a more eco-friendly image.
Microsoft has developed a new logo to visually brand its soon-to-open retail stores. Once again, a reminder of the perpetual competition between Microsoft and Apple.
I am not sure this new logo is consistent with Microsoft’s overall visual brand and logo. It is consistent with their brand colors, but other than that, people may have difficulty making the visual leap between the two. Maybe this is what Microsoft wants?