Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.
I am not one to make new year’s resolutions but I do seek new milestones each and everyday throughout the year. In wishing you a happy new year, I share some simple everyday resolutions.
How do we get your customers to pay attention to your message?
As designers, we strive to lead viewers attention through your important communications by using …
Whether it is on the Web, in print or on a trade show floor, you can create a positive experience by engaging your customers visually. Graphics that are simple, colorful and evoke emotion are impactful.
Our goal is to create a sense of unity from the central message and supporting copy, photographs and logos. All three components should fit together to make a coherent whole.
Unity in composition can stop people in their tracks.
From swish to smile.
The swish inspired by the Nike “swoosh” has been a visual element used in logos for about 20 years now, and it seems it has finally seen its day. Make way for the rise of the “happy and friendly” smile!
How do we strive to ensure the success of a design project?
We want our clients to focus in on what they want and how they want it. What do clients want?
Design Briefs can hold the answer.
Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.
In a world filled with infinite information, how do we achieve mindshare?
Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept.
Here are some things to keep in mind when developing a visual brand.
On October 2 the location of the 2016 Summer Olympics will be revealed. For two years, cities around the world have been vying to be the events host. It is now down to Chicago, Madrid, Rio de Janeiro, and Tokyo.
Here are the “bid logos” for these cities.