Great logo designs look incredibly simple. It’s easy to understand why one could think they are just as easy to create. Understanding how logos are designed is one way we can learn to appreciate logo design.
Every impression of your brand has value!
65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand.
The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you are empowering them to make a connection with your business easily. This is simply because the more we see something, the better our recall of it is.
A strong visual brand begins with these 5 basics: your logo, fonts, colors, usage and images.
Your logo is not your brand in its entirety. It is a visual representation of your brand. A strong visual is distinctive, simple, readable at all sizes and meaningful. Maintaining your logo’s integrity helps establish the recognition it deserves.
Fonts lend a distinctive personality and should reflect your brand values. Use no more than 2 fonts that pair well and complement who you are. The right fonts will ensure your message is readable and legible.
Color creates your brand’s tone. Choose colors appropriate for your brand and use them distinctly to guide your audience visually in conveying your message.
Guidelines for consistent usage should be established to help maintain visual brand integrity. This may include elements such as guides for maintaining ample white space around your logo which will help draw attention visually. Studies show that consistency in visual touchpoints (website, social media, store, marketing, service, support, etc) builds brand.
Visual content is more interactive, engaging and gets your message across quickly. Create high-quality, compelling and visually consistent images for your brand.
Control your brand by building it consistently and empower it to become unforgettable in our crowded world of brands.
Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand!
Here are 4 ways to help tell your brand’s story….
B2C and B2B marketers are quickly seeing the potential of what a brand builder Pinterest can be. Many businesses have asked me, should we add Pinterest to our social marketing strategy?
Here is where I see the value in using Pinterest for business.
Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If visitors haven’t clicked on it by then, they probably never will. If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.
10 tips that can increase banner ad effectiveness: