How Does Color Influence Marketing?

It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology.  See the infographic here.

85% of shoppers place color as a primary reason for why they buy a particular product.

Color increases brand recognition by 80%.

52% of consumers are more likely to enter a store when there is a sale sign in the window.

60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.

42% of shoppers base their opinion of a website on overall design alone.

52% of shoppers did not return to a website because of overall aesthetics.

Infographics – visuals conveying complex concepts

Infographics can help guide us toward better marketing. They neatly combine statistics and design to communicate multiple layers of information.

Here is a list of links to interesting infographics that can help you think about how you use color.

The most powerful colors of the world – infographic

Colors in culture – infographic

Color preferences by gender – infographic

The psychology of color – infographic

 How color influences consumers  – infographic

How color affect purchases – infographic