The new logo was created by Yahoo’s in-house brand design group and product designers. It was not part of the “30 Days of Change” campaign, according to Ad Age.
So, the “30 Days of Change” was really just an exercise with no intention of using one of the 30 featured choices. They had already decided on the chosen logo.
CEO Marissa Mayer’s blog post reveals, “Over the subsequent weeks, we’ve worked on various applications and treatments of the logo.” Huh? She goes on to mention, “We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”
A bit too involved for a CEO, but again, read more…
Results are a CEO-centric logo.