Visually Communicating With Color

Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.

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Above, example of a color palette designed for Axela’s brand identity.

Good use of color is very powerful and has many functions in the world of visual communications. Although color is subjective and people will always have their likes/dislikes in relation to it, here’s what is important.

Color helps….

viewers filter out what is extraneous so they can get to the relevant information they need.

attract attention and is a way to direct the eye.

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make the information you are trying to convey, memorable.

represent different types of data. The color-coding of elements and data facilitates information retrieval.

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Make communications more effective. Good use of color will guide viewers and help convey your message, easily and efficiently.

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