Todays Trends – Excerpts from Graphic Design USA e-newsletter
Faith Popcorn’s BrainReserve foresees a turbulent global market searching for a new mental and spiritual anchor…
“Our mindset is characterized by the Current DissedTrust. People continue to reject the “establishment” (government, commerce, religion, etc.) because they expect it to lie, cheat and abuse employees, communities and the environment. There will be rich rewards for any institution that can reach the bar of trust; but most will find that measure simply too high to attain.”
We need to focus on building trust which has been a reoccurring theme since e-enterprise began. Building trust on the web can be accomplished by keeping this goal in focus.
Surveys show that users look for sites that offer convenience, ease of use, good prices and great product selection.
How do we communicate that we offer all those things and provide a trusted place to do business?
Studies have found that trustworthiness is built on a combination of six factors:
1. Consistent use of the brand
2. Fast, easy, effective navigation and architecture
3. Fulfillment, which refers to how orders are processed and includes information on how to return items if a problem occurs
4. Design, visual presentation
5. Use of up-to-date technology; and seals of approval from security-guaranteeing firms, such as credit card companies and encryption and security providers