An informative image is not only well designed; it captures both the feeling of the content and facilitates an understanding of it. You can increase a message’s impact, capture attention and create something memorable through visually communicating by using these 3 simples imagery techniques.
1 Powerful Imagery
Increase the emotional bond with the viewer. Studies show effective use of photographs and drawings of the face create this emotional appeal. People easily identify positively with facial expressions and pick up the emotions they evoke quickly. Use facial gestures that express an intended emotional intensity.
2 Symbolism
Using symbols provides a way to communicate emotional content to represent abstract and sometimes complex ideas. People will associate the visual symbols of their culture with their society’s values and themes which gives it emotional meaning. Almost any concept can be communicated with a symbol.
3 Visual metaphors
You can synthesize two objects or concepts to reveal a new connection or another meaning. It is important that viewers be able to interpret the figurative rather than literal meaning. For a successful metaphor, we need to use recognizable objects and familiar concepts.
Most importantly, seek innovative ideas that communicate the benefits of your business or marketing strategy and resonate with your audience for a particular business goal.