Apple does it again. The best brand experience can be found everywhere at Apple.
The largest (23,000 square feet) Apple retail store opened Friday, April 6, at New York’s Grand Central Terminal.
If you are not a New Yorker or you don’t appreciate the overwhelming crowds of people, this is the answer for you Apple enthusiasts.
Apple has given the ability of iPhone 4 and 4S, iPad 2 and 4th-gen iPod Touch owners to take a virtual tour of it.
> Go to Apple’s Grand Central Terminal retail store website using Mobile Safari
> Choose “View More Photos”
> Choose the last photo
By just holding the device and moving around with it, it is almost as if you are standing in the store itself. If you don’t have an Apple device, why not find a friend who does.
Everything from their packaging multi-layered reveals to their store experience speaks the brand. Apple is, as Steve Jobs said he wanted to do, “making a dent in the universe”.