It’s a pretty lofty statement but design has come into its own in recent years. Embraced by everyone whether they are aware of it or not, great design makes the world easier to understand. It affects us all in more ways than we imagine. And we rarely give it much thought.
So here are my thoughts on how design makes the world a better place.
1 Signs and signals that help us navigate our world
2 Instructions that help us easily learn
3 Color that attracts our attention
4 Advertising that makes us aware of products that can help us
5 Promotions that help introduce us to valuable services and offers
6 Visual cues that help us discern vital information
7 Graphics that distill complex information, so it can be more easily understood
8 Alignments and patterns that aid readability and comprehension
9 Visuals that cross language and cultural barriers
10 Graphics that drive awareness for a project or event
11 Visual brands that are elevated in importance just by looking good
12 Packaging that helps us differentiate between product attributes
13 User experiences that make the internet a welcoming place
14 Maps that facilitate easier travel
15 Graphics that make us laugh and add fun to our world
16 Logo designs that are used to facilitate brand equity and improve sales
17 Books that become more interesting by adding meaningful images
18 Publications that engage readers by using powerful layouts
19 User interfaces that help us easily navigate websites, apps and software
20 Fonts that aid readability
21 Visuals that lend a distinctive signature look
22 Visuals that conceptualize what a company represents
23 Arrows used as effective visual indicators
24 Geometric objects, i.e. lines, circles, squares, that are used as visual shorthand
Yes! Turning the complex into the simple makes an impact on our lives.
This can be said of any design (product, interior, fashion) that adds functionality and beauty to our lives.
Great design makes us feel good, guides us and inspires us.
