Four seconds!
That’s the amount of time you have to engage a prospects attention as they approach your show display.
How do you stop people in their tracks?
These 10 Successful Show-Stopping Strategies can help.
1 A picture is worth a thousand words
Use photographic images. Images that evoke emotion engage people.
2 Showcase your logo prominently
Your display should be visible and legible from down an aisle on the showroom floor. A large header is always preferred and easily identifies your company from a distance.
3 Be recognizable
Your fonts need to be legible and an appropriate size so they will be readable at a quick glance and from a distance. Choose your fonts wisely. Some fonts are just not legible making them difficult to read, even at large sizes.
4 Message placement is key
Use the upper half of your graphic for the most important message. When people are inside your booth area (when we are talking about a 10 x 10 ft booth) the bottom 3-4 ft is not usually visible, even from a short distance.
5 Color helps your message stand out
Cool colors (blue and green) appear slick and professional. Warm colors (red and yellow) attract more attention, yet can be too strong if used inappropriately. The most important thing is to stay within your company’s brand color palette.
6 Build your visual brand
Use graphic elements from your existing marketing pieces. Consistency and continuity is key to successful branding!
7 Convey benefits, not features
Give prospects a good reason to stop. What are you selling? Differentiate yourself from your competitors. Your graphics need to promote the benefits of your company products or services, not the features. Think like your prospect, “What’s in it for me?”
8 Be welcoming, be memorable
Create a clean, warm environment people want to step into. Try not to box in too much of your space with tables or displays. Create an easy-in and easy-out. Don’t forget to smile!
9 Online integration
Include your web address in your design and on all giveaways.
10 Be timeless
Your display should be general enough to last a long time. Pique your prospects interest but don’t try to tell the entire story.
The rest is up to you and your company ambassadors to create the conversations that lead to sales!
