As we near the end of the year and look back, here is the longer view.
I admit, I have a fascination with vintage advertising and find it very entertaining. A friend of mine stumbled upon this website while whittling away at the web. (I am convinced, she is single-handedly going to see everything there is to see on the internet before she passes on.)
It appears someone has researched old magazines and created a database of ads and taglines. …And the best part is, you can look at all the old ads!
Since we did a post on the Hertz rebranding recently, shown above is a picture of the Life Magazine, March 11, 1966 Hertz ad. What a difference 43 years makes.
The list of taglines from Life magazine ads lends insight into the mindset of the past eras.
Find a sampling of taglines such as these….
Mum Deodorant: “I sense you played tennis today”
or
Western Electric: “She must have good telephone apparatus to give you good service”
Is it any wonder these businesses no longer exist?