Every impression of your brand has value! 65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand. The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you […]
There are many different spiritual beliefs that have become part of the holiday season. Of the many seasonal icons that exist, the imaginary one that remains the strongest, most fun and most playful is the belief in Santa Claus. Let’s just pretend for a minute.We post this annually, so please excuse us for pulling it […]
Have you ever had the opportunity to speak in front of a large group? Like most of us, you probably get nervous. This is normal. Speaking about how you help others can effectively help grow your business. Here are 8 valuable speaking tips I’ve learned from Toastmasters. • Relax by taking a deep breath off stage […]
Four seconds!That’s the amount of time you have to engage a prospects attention as they approach your show display.How do you stop people in their tracks?
That 3.5″ x 2″ card of yours may be small but it’s the most powerful, cost-effective marketing tool you have. Design it for quality, functionality and for the biggest impact. Here’s how to pack power into your card: Boundaries. Keep all type .19″ from the trim edge so important information is not cut off. Quality. […]
Is it simple? Does your logo work visually in black and white as well as color?
It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology. See the infographic here.
Branding is very simple. The typical thought process behind branding awareness is a logical progression. It goes something like this: > A logo is your brand > Branding is more than just a logo > A brand is every touchpoint and beyond just design > A brand is a relationship Yes, a brand is a […]
Your brand is the perception created in the minds of your customers. Visual branding helps you create and control this perception. And ultimately, you want to be the driver of your company’s brand.