Visually Communicating With Color
Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.
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Visual communications in an infinitely busy world
In a world filled with infinite information, how do we achieve mindshare?
A Simple Visual Solution For Your Complex Brand
Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept. Here are some things to keep in mind […]
2016 Summer Olympic Proposed Logos
On October 2 the location of the 2016 Summer Olympics will be revealed. For two years, cities around the world have been vying to be the events host. It is now down to Chicago, Madrid, Rio de Janeiro, and Tokyo. Here are the “bid logos” for these cities.
Advertising Genius
For those of you who are as intrigued as I am by creative ad genius, Art & Copy (2008), the advertising documentary directed by Doug Pray, was released last Friday, 5 days after the T.V. season premiere of “Mad Men”.
Some things never change.
Why has Coca-Cola’s logo remained virtually the same for so many years?
The Less Choices The Better.
What happens when you ask someone for their opinion? You get it. Their subjective – not necessarily expert in the subject – opinion. What happens when you set up the ”approval by committee” process?
Marking Cattle or Masterful Marketing?
The word ”branding” is thrown around pretty readily today. In fact, at this point, it’s been used so many times that people have probably forgotten that it’s also a process for marking cattle with a hot poker, in addition to the relevant meaning in marketing speak. A logo is the visual representation of what a […]
What moves your viewers?
Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.
Branding – First Things First!
Why Brand? Why do the majority of people pay more for and buy more Colgate and Crest than generic toothpaste? It’s really all the same isn’t it? Or is it?