The word ”branding” is thrown around pretty readily today. In fact, at this point, it’s been used so many times that people have probably forgotten that it’s also a process for marking cattle with a hot poker, in addition to the relevant meaning in marketing speak.
A logo is the visual representation of what a company does, as well as what a company is about from a conceptual standpoint. But a BRAND is more than that.
Why Brand?
Why do the majority of people pay more for and buy more Colgate and Crest than generic toothpaste? It’s really all the same isn’t it? Or is it?
Read more
Pepsi’s “Come Alive With Pepsi!” slogan (1963-1967) was interpreted in China as “Pepsi brings your ancestors back from the grave.”
Read more
COTTER VISUAL COMMUNICATIONS
610.274.0259
1818 N Vermont Ave
Los Angeles, CA, United States
(555) 774 433
hello@en-co.com
